Right now, attorneys, doctors, accountants, therapists and other professions are trying to figure out how to stay in contact with their customers and make sure that they are getting the very best service. Phone calls are not enough, and you need to understand that actually seeing your face and connecting with you on that personal level can mean a lot to them right now. While you may be one of the lucky ones who are currently swamped with work, a lot of these people are sitting at home and feel disconnected from the world.
Another reason video conferencing is a great option for you right now is that it shows people that you are busy, that your business is doing well and that you are managing clients at home without missing a beat. That builds confidence in you and your brand because people know that at a time when the entire world is shutting down, you’re still in demand and that you’re the right person for them to work with.
So, what are some tips for making video conferencing effective?
- Don’t show your television or bedroom in the video: You want people to feel that you are still busy and working, even if you are working from home. If you have a home office, then that’s perfect. If not, try to pick a solid wall or wall with a window as your background. Whenever you are video conferencing you want them to feel that you are well setup to handle their work at home and not working out of your bedroom.
- Schedule times: Scheduling times builds a sense that you are busy but also organized. It shows people that they cannot just randomly call whenever they want and believe it or not, that gives them a sense of calm. Structure and schedule are what you want to promote right now.
- Minimize distractions: It can be tough to cancel out noise, especially if you have children, but you do not want a television playing in the background or anything that’s distracting when you are on a conference call. The reason is because it makes people think you have a lot of distractions while you are working on their stuff as well.
- Take a screenshot of you on a video conference and send it out in an email: Right now, marketing that you are doing video conferencing is very important. It can allow you to reach more people and show them that you’re still in business and working rather than just a text that says it.
If you are new to using this type of service, especially to connect with your clients, we can assist you in getting started and making sure that you have no issues as you try to not only get work done, but give your clients the same elite service you always have.